The business world depends on printing far beyond what you can imagine. An average office worker prints out about 10,000 sheets of paper per year, while the promotional materials are still one of the most effective old-school marketing methods out there. All of this more than indicates the fact that, without printing, there’s no present-day marketing or business space, even in this digital day and age. However, how far have we progressed on this path? What are some of the greatest achievements of modern print technology and how can it be used to help out one’s business? Let’s find out!
Regardless of the material in question, one of the biggest concerns with printing is usually the amount of waste that it produces and the energy that it uses. First of all, when it comes to traditional paper-based printing, the waste could be seen both in paper and in toner cartridges. Present-day printing solutions involve recycled materials and cartridge refills rather than their replacements. Furthermore, printers, as stand-alone devices, are far more energy-efficient. From either side, this gives you a chance for greener, more sustainable printing. So, if becoming eco-friendlier is your aim, this is one of the ways in which you can achieve it.
The ability to collaborate with the agency that conducts your printing in a digital environment via cloud-based services is completely invaluable. First of all, it allows you to see the graphic representation of end-result far before the first unit ever gets produced. Second, in a scenario where you have a last-minute change-of-heart or intend to add something, you can do so easily and without any disruption. Needless to say, this is a feature that is quite life-saving both for agencies ordering these prints and specialized printing agencies. The ability to communicate via these cloud-based platforms is simply invaluable.
Another crucial role of technology in present-day printing lies in the fact that it’s much quicker than printing that depends on traditional weeding methods. Fortunately, present-day techniques mostly revolve around the flex-soft (no cut) methodology, which saves time and gives you some immediate results. With the help of methods like laser transfer paper, you can have the printed merchandise order completed a lot sooner. This is great when you need the printed material on short notice. For instance, this can come-in as handy when you make a last-minute decision to participate in a trade show.
One more thing you need to understand about present-day printing is the fact that the majority of these printers are connected via the IoT (Internet of Things) concept. This means that digital security becomes a huge concern. We’re not just talking about the potential sabotage. What we’re talking about is the fact that you, as a business or an independent third-party, might conduct your entire business online. This includes sharing personal information or revealing your marketing campaign details to online strangers. With the help of present-day technology, both these IoT devices and your interactions become far more reliable.
The next thing you should consider is the quality of the print itself. Anyone who had anything printed in the past is familiar with the phenomenon where something looks great on screen but once you see the physical end-result, the outcome is nowhere near as impressive. With present-day laser printers and methods like those described in one of the sections above, what you see is what you get. In fact, nowadays, you can get higher-resolution imagery printed out than ever before in the past. Either way, you look at this phenomenon, it benefits both the printer and the client.
The very last thing you need to take into consideration is the fact that this technological improvement never stops progressing, which means that benefits become more and more numerous every day. What they result in are reduced costs, reduced time of completion, and increased quality of end-result. All of these things can make or break your project.