Benefits for local business

Toozla wants to fill a gap in advertising coverage – at the moment, potential customers are not targeted when they are just a few steps away from a point of sale (POS) and in a position to make a spontaneous decision to visit that POS.

Consider the following example: a family of 3 are walking along a street sightseeing. They all use Toozla, so are listening to helpful guides in their native language, telling them about the places of interest they pass. It’s lunch time. When the family are 3 minutes’ walk away from your restaurant La Mozzarella, they each receive a short audio invitation: the husband hears "Come to La Mozzarella for the best steaks in the city," the woman hears, "Try our delicious salad with fresh Sicilian tomatoes," and the daughter hears, "Enjoy a slice of beautiful cheesecake for dessert". As they come closer to the restaurant, they receive a text message that reads: “Say Toozla to a member of staff before you order and get a 5% discount".

  • We are offering you a new advertising medium that you can use in conjunction with other media. Note that it is a virtual medium, so it has no impact on the look of the city, and it is not classified as outdoor advertising.
  • Your potential client receives your message when they are just a few steps away, so it’s easy for them to visit your POS.
  • You can use your personal web page to control usage. You can check how many messages have been delivered, when, where, and to whom. Payment is per touch, so you only pay for messages that are actually delivered, rather than paying per unit of time.
  • You get access to an easy-to-use online management system. You can create and publish simple messages using just your mobile phone. More complex messages/campaigns require access to our web portal.
  • There are no intermediaries involved, and no hidden fees.
  • The delivery rate is high – 90% of users get the message, because it is integrated into the stream of broadcast data, and played to the user at random moments.
  • You can target your messages based on the following criteria:
    • Age and sex of user
    • User’s preferred language
    • Time of day, day of the week
    • Distance from POS

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