Giving your brand a new look isn’t easy. Not only that you have to know what you want to achieve but you also have to make sure every member of your team is ready for the project. However, even if you do all this, it doesn’t mean your rebrand will work for your business. The best way to get the job done right is to plan the entire rebrand through. But how exactly do you roll out your rebrand successfully? Here are five tips you’ll find useful.
Create a style guide
When rebranding, it’s your job to help everyone in your business adjust to your new logo, colour scheme or brand voice. One of the most effective ways to do this is to prepare a short style guide that’ll have for a purpose to make the change go smoothly. The guide should consist of everything you plan to use for branding proposes and explain to your employees how to represent your brand in the best possible way. You can even put one of your staff members in charge of creating your style guide and helping their co-workers adjust.
Launch internally first
Above, we talked about showing your employees how to represent your brand. Still, there’s much more your staff members can help you with when it comes to the new look of your brand. If you decide to launch your rebrand internally before making it public, you can have your employees come back with feedback that’ll allow you to make final adjustments before the external launch. Do this and you’ll also give your staff members enough time to get accustomed to the new look of your brand before they actually start representing it.
Host an event
Once you finish designing the new appearance of your brand, it’s time to set the date and unveil your rebrand to the world. Instead of just posting about it on your website, why not host an event that’ll allow everyone to become familiar with your company’s new identity. Depending on the type of work you do, you can have all your important clients attend the event and witness the launch of your rebrand live. It can do wonders for your business relationships and open up new opportunities. Another smart thing to do is to design branded notebooks and hand them out to your attendees.
Say no to visual inconsistencies
Visuals are an important part of every brand. When working on a rebrand project, one of the key things you have to do is come up with new visuals for your business to use. Once you do that, it’s critical to update everything from your website to your business cards. Why? Well, there’s no point in using the old logo on your website and setting the new logo as your business’s profile picture on Facebook and Twitter. It only creates inconsistency and makes customers less likely to adapt to the new look of your brand.
Tell your story
There’s a great story behind every rebrand. Why did you choose to give your brand a new look? How did you come up with the new logo? How did your employees first react to it? Answer all these questions and give your clients or customers a chance to hear the full story of your rebrand. Put it in writing and upload it to your company’s blog. If you get everything right, your followers on social media will share it and help you get the new look of your brand out there.
Final thoughts
Just remember that not one famous brand was built overnight. Even once you finish working on your rebrand, it might take the public some time to adjust. Follow the tips covered in this post and you’ll speed the whole process up.